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How Embracing Solar Energy Can Boost Brand Perception

October 20, 2023


Historically, brand perception has been shaped by a multitude of factors, including the quality of products or services, customer service, and pricing strategy. While these aspects continue to play a crucial role, the landscape of brand perception has drastically evolved in recent years.


The advent of the internet and social media, combined with heightened consumer awareness of environmental impact, has resulted in a transformative shift in the drivers of brand perception. Today, businesses are compelled to re-evaluate and re-align their values to resonate with an increasingly environmentally-conscious audience.


Companies that rise to the occasion and embrace sustainable practices like solar energy not only meet this evolving consumer expectation but also stand to gain significantly in terms of positive publicity and enhanced brand image.


In this article, we’ll explore how embracing solar energy can boost brand perception.


Commitment to Sustainability: More than just a Buzzword

In a 2022 market research study, YouGov reported that almost six in ten Singaporeans prefer brands with a sustainable focus.


This surge in green consumerism has spurred a rising number of businesses to implement token green initiatives, aiming to attract and retain environmentally conscious customers.


Today’s well-informed consumers, while recognising the prevalence of corporate greenwashing, are more equipped to appreciate and support genuine efforts towards sustainability. 


By embracing solar power, businesses can reinforce their commitment to environmental wellbeing. This tangible step transcends mere words—it’s an indication to customers that your business is genuinely invested in sustainability, willing to “walk the talk” for the sake of our planet.


Community Impact: More than a Neighbourhood Business

Transitioning to solar energy has ripple effects that extend beyond just cost savings. A significant part of its appeal lies in the positive influence it exerts on the local community.


Reduced dependence on fossil fuels is one of the most immediate benefits of solar power. This transition corresponds to a decrease in harmful emissions released into the atmosphere, particularly nitrogen oxides that pose significant threats to human health, plant life, and overall environmental equilibrium.


Embracing this renewable resource sends a powerful message to the local communitya message of genuine care for public health and the environment. This commitment elevates a brand from being an ordinary economic entity to a responsible community member that actively contributes to the betterment of its surroundings.


In a world increasingly concerned with sustainability, such environmentally conscious decisions can greatly enhance a brand’s perception.


Financial Stability: A Sunny Outlook

Choosing solar energy isn’t merely a nod to environmental responsibility—it’s also a savvy financial move that can improve a brand’s reputation among critical stakeholders, such as investors and business partners.


Solar electricity’s potential to deliver substantial savings over time is well-documented. In fact, by choosing solar power purchase agreements (PPA) like the ones we offer, a company can achieve long-term cost-savings on electricity costs.


These savings contribute to the overall financial stability of a company. A switch to solar-derived energy can be seen as an indicator of strategic, long-term planning. The willingness to engage in initiatives with net-positive returns, such as solar PPA, speaks volumes about the fiscal prudence of a company.


Final Thoughts: Harnessing the Power of Perception

Scott Cook, the American billionaire and co-founder of Intuit, once aptly said, “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.”


In today’s sustainability-focused landscape, the choice to adopt solar power becomes an opportunity for businesses to shape their narrative and positively influence brand perception amidst an intensely competitive marketplace.


At Union Solar, we’re dedicated to facilitating this transition, making solar energy accessible to all, with a vision of a sustainable Singapore. Our solutions cater to the unique energy requirements and needs of different businesses, ensuring an effective and personalised solar solution.


Join us on this journey towards a brighter, sustainable future. Let us help you make the transition to solar energy.





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